Full Sail University

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Public Relations

Master of Arts
Degree Overview

The Public Relations master of arts degree program is designed to provide students with a thorough understanding of both traditional and new social tools and communication channels. Throughout the curriculum, you’ll explore the key ingredients of an effective PR media plan, explore concepts such as events marketing and consumer research, and learn how to develop credible relationships with influential voices throughout the social media world.

Ready to take the next step?

You can call 800.226.7625, chat with us, or click one of the links below to get in touch with our admissions department.

Course Highlights
  • Public Relations in a Digital World - You will examine the dramatic impact of the Internet and a 24/7 media environment on the public relations process.
  • Media Relations - You will consider who the journalist is in the digital space and how the traditional objective for a journalist has changed as a result of the Internet and participatory media.
  • Social Media Metrics and ROI - You will learn how to track, report, and analyze a variety of metrics that describe audience behavior and attitudes.
Course Schedules
12-Month Online Master's
Admissions Process

This section will guide you through the steps of applying for admission to a graduate program at Full Sail University.

View Admissions Process
We’re Different

Our degree programs are offered at a faster pace than traditional schools, so that students adapt to the 24/7 nature of their industries. You’re learning more in a shorter period of time, and starting out on your professional path earlier.

Learn more about why we're different
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Explore Our Campus
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Full Sail’s Project LaunchBox™

Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.

Components
  • Apple MacBook Pro
  • 3-yr Applecare Extended Warranty
  • LoJack - Theft Prevention 3-yr Subscription
  • Adobe Creative Cloud (Download)
  • Microsoft Office 365
  • Apple USB-C to USB Adapter
  • Belkin USB-C to Ethernet Adapter
  • Canon Deluxe Camera Backpack
  • Sony HDR-CX675
  • Sony VCT-R640 Tripod
  • Shure Condenser Lavalier Microphone

Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Real-World Experience

Full Sail's relationships in the world of entertainment and media have led to a variety of unique opportunities for students.

The Full Sail Advantage

Full Sail has a different approach to education, and the way we do things has multiple benefits to our students.

Alumni Success

We’re proud of our global network of accomplished graduates, and the way they give back to students.

Whether you’re ready to apply or want to request more information about how to get started on your Full Sail University journey, our Admissions section has details on application requirements, tuition, and scholarships.